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04 December 2017
FROM THE CEO OF EMIS
Two global technology companies made announcements last week that revealed the importance of emerging markets to their growth strategies. First, Google launched a new Android app called Datally that is designed to help users to make more efficient use of their data. This is an issue of particular relevance to people in developing countries where users need to stay within the limits of expensive data packages. Twitter then announced the launch of its Twitter Lite service in 24 new countries, all of them emerging markets, reducing the mobile data required to run its app. 

While companies like Google and Facebook dominate the global digital advertising market they will be acutely aware that revenue is highly skewed towards countries like the US and UK where conditions for advertising consumption are favourable. In emerging markets, the restrictions on data usage and low disposable income present problems. A recent Quartz report suggested that Facebook receives nearly half of its revenue from just 12% of its customers, mostly in North America. Hence the new push to offer emerging market users the ability to search, stream and tweet to their heart’s content without the fear of overpaying. This should help to cement these platforms in the daily lives of emerging market users - the next billion users as identified by Google. 

China, of course, remains the tantalising prize for these otherwise all-conquering tech giants. But Google is already making a play to re-enter China through the AI space while Facebook continues to makes a substantial amount of money from outward-facing Chinese advertisers and is looking to re-establish its presence in the country. 

Fake news and presidential tweeting aside, broad and affordable access to global technology platforms will undoubtedly benefit emerging market populations. Google’s next billion users are likely to be very different from the first.



Guy Dunn


P.S. Here are some articles I found on EMIS last week on evolving technology
PAKISTAN AMONG 4 COUNTRIES THAT WILL GIVE NEXT BILLION SMARTPHONE USERS
The 'Next Billion Users' of smartphones will emerge from four developing countries including Pakistan, according to a Google representative speaking at the launch ceremony of the company's latest application.
   Read more   
CHINA'S AI DREAMS STYMIED BY SHORTAGE OF TALENT
China is suffering from a serious shortage of qualified people to staff its ambitions to become a leader in artificial intelligence.
   Read more   
TECH SITES PROVIDE ACCESS TO BACKGROUND INFORMATION
While social media is assisting human resources executives with recruitment, job seekers are also benefiting by using the platforms to learn more about potential employers.

   Read more   
INFOGRAPHIC OF THE WEEK
BRAZIL PHARMA & HEALTHCARE 2017-2021

In 2016, the retail drug market, based on ex-factory prices, rose by 15.5% y/y to BRL 87.2bn, supported by upward price dynamics and steady demand for innovative patented drugs.

   Click to view it full screen   
CEIC DATA POINT OF THE WEEK
CEIC Data is a sister company of EMIS and part of the Euromoney Data Division
TURKEY: LIRA DEPRECIATES TO RECORD LOW LEVELS IN NOVEMBER
The Turkish lira dropped to a record low levels during the second half of November. A US dollar could be bought for 3.96 TRY on November 23, while the euro was valued at 4.69 on November 28. 
   Click to view it full screen   
WEEKLY NEWS SUMMARY
Below are the most read articles in the past week on EMIS Perspectives, our daily blog of emerging market news and insights.
    ASIA    
LG DISPLAY LOSES ITS TOP SPOT IN THE LARGE DISPLAY MARKET TO BOE TECHNOLOGY GROUP
China’s BOE Technology Group overtook LG Display as the top supplier of large display panels after it has secured 21.7 percent of the market in the third quarter of 2017.

   Read more   
MALAYSIA EXPORTS RM180.4 MILLION WORTH OF PEPPER IN THE FIRST 7 MONTHS OF 2017
Malaysia’s total value of pepper exports has reached RM180.4 million in the first seven months of 2017 thanks to the growing demand from countries in Asia.

   Read more   
CHINA SOUTHERN POWER GRID SET TO INVEST 131.2 BILLION YUAN TO UPGRADE POWER LINES IN RURAL AREAS OF CHINA
 China Southern Power Grid Company Limited will increase its investment for the development of rural power grid to 131.2 billion yuan in its 13th Five-Year Plan (2016-2020).

   Read more   
              LATIN AMERICA              
BRAZILIAN BRASKEM SEEKS GROWTH, M&A IS POSSIBLE
Petrochemical company Braskem is evaluating merger and acquisition (M&A) opportunities, not only for its growth but also in an attempt to increase its market value.

   Read more   
RETAIL SALES IN MEXICO FALL 0.3% Y/Y IN SEPTEMBER
Retail sales in Mexico declined 0.3% year-on-year in September, M-Brain news agency reported citing figures released by the local institute of statistics INEGI. 

   Read more   
BRAZILIANS HAVE BRL 41BN INVESTED ABROAD
Private banks are seeing greater demand by Brazilians in investments abroad. The political turbulence, the reduction of the Selic base interest rate and the new taxation in investor funds are appointed as the main causes.

   Read more   
     EMERGING EUROPE     
ESTONIA, LITHUANIA AND SLOVENIA JOIN THE BELT AND ROAD INITIATIVE
Estonia, Lithuania and Slovenia have signed memorandums of understandings with China to support and take part in the One Belt One Road Initiative, China Daily has reported. 

   Read more   
FUJITSU BUSINESS TO GROW BY 12% THIS YEAR IN ROMANIA
One of the largest IT service providers in the world, the Japanese company Fujitsu, expects revenue in Romania to grow by about 12% in the fiscal year of April 2017- March 2018, Ziarul Financiar reported. 

   Read more   
RUSSIA'S AGRICULTURAL PRODUCTION EXPECTED TO GROW 3.5% Y/Y IN 2017
Russia's agricultural production is expected to grow by 3.5% on the year in 2017 after a 4.8% increase in 2016, Prime reported referring to the country’s Minister of Agriculture Alexander Tkachyov. 

   Read more   
          MIDDLE EAST & AFRICA          
GULF STATES SEE CHEMICAL INDUSTRY REVENUE SLIP 3% Y/Y IN 2016
Gulf countries saw their chemical industry’s revenue book a 3% decline on an annual basis to USD 77 billion for 2016, WAM News reported.

   Read more   
QATAR OFFERS IRAN FIVE-FOLD INCREASE OF ANNUAL BILATERAL TRADE
Qatar has offered Iran a five-fold increase of the annual level of their bilateral trade, Press TV reported referring to Iran's Minister of Industry, Mines and Trade Mohammad Shariatmadari. 

   Read more   
KUWAIT AIMS TO ATTRACT USD 50BN OF FDI BY 2030
Kuwait aims to attract foreign direct investment (FDI) of USD 50 billion by 2030 as the government is seeking to develop the country’s private sector and diversify the economy away from oil, CEEMarketWatch reported. 

   Read more   
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