many factors have influenced the growth of emerging markets in the last
20 years: globalisation, urbanisation, higher incomes, more skilled
workforces and the commodities boom. Now that the commodities bubble
has burst, at least for now, what will replace it as an engine of
growth in developing countries? A likely answer is the technology
to technology has already provided huge benefits to emerging markets.
African countries have been pioneers in adopting new mobile money
technology providing millions previously trapped in poverty with access
to finance. Young consumers in emerging markets are switching to
e-commerce and online shopping at a faster rate than those in
developing countries. Asian. Latin American and African markets are the
new battlegrounds for tech giants like Google and Facebook.
fact, it’s fair to say that, in many cases, emerging markets
have managed to leapfrog their more developed counterparts as they are
unencumbered by existing infrastructure. New technology is likely to
level the playing field even more between the developed and emerging
world in years to come.
are a few stories we have published on our EMIS service on the last
week on this topic.
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