Mira d.o.o. (Bosnia and Herzegovina)

Mira a.d. is a leading confectionery manufacturer in Bosnia and Herzegovina. The company exports 75% of its products to neighboring countries, Europe, and overseas countries such as the United States, Canada, Australia, and Saudi Arabia. Mira has integrated into the Kraš business system, which has allowed for successful operations, including the implementation of a complementary information system, significant investment in production and storage facilities, and the creation of conditions for ISO 14000 certification. In 2006, Mira established and confirmed a quality management system according to ISO 9001. In 2015, the company obtained the IFS Food standard, and in 2016, it received the Halal certificate. Mira continuously monitors and measures quality indicators to improve production and ensure customer satisfaction. The company conducts quality checks in its own laboratories and authorized laboratories, guaranteeing safe and healthy products. Mira is committed to clear goals, including customer satisfaction, selecting the best raw materials, preserving valuable food ingredients, adhering to the highest hygiene standards, and effectively organizing production processes. The company focuses on expanding into new markets and developing new products. Its business plans aim to strengthen competitiveness in domestic and international markets and enhance customer satisfaction. In 2018, Mira will celebrate its 90th anniversary with various marketing activities and investments to ensure the continuity of quality and market success.