Guangdong Wanlima Industry Co.,Ltd (China)

Guangdong Wanlima Industry Co., Ltd. is a publicly listed company on the A-share Growth Enterprise Market in China, with the stock code 300591. It was previously known as Guangdong Wanlima Investment Industry Co., Ltd., established on April 19, 2002. The company has a registered capital of 330 million yuan and is primarily engaged in the research, development, design, production, and manufacturing of various military and police equipment and clothing products. They also specialize in the research, development, design, production, and manufacturing of security and defense equipment, as well as leather goods. The company operates both online and offline, focusing on brand management and marketing. Their product range includes military and police protective equipment, bags, polymer composite equipment, protective gear, security equipment, emergency rescue equipment, and fashion accessories such as handbags, wallets, backpacks, suitcases, leather shoes, and belts. Guangdong Wanlima Industry Co., Ltd. has been in the industry for over 20 years and has accumulated extensive experience in the research, design, production, and sales of leather goods. In recent years, the company has implemented a multi-brand strategy, promoting their own "Wanlima" brand while also introducing other brands such as "Saint Jack" and "COOME." They have established a "3+N" multi-brand pattern with three self-owned brands and multiple agency brands. Additionally, the company collaborates with well-known international brands through their subsidiary, Chaoqi Technology, which acts as an agent for various outdoor sports and baby products brands. Guangdong Wanlima Industry Co., Ltd. aims to focus on the middle to high-end market and expand their marketing network in key cities in China. They plan to improve brand penetration by strategically positioning their outlets in advantageous commercial areas and expanding into untapped markets. The company also plans to enrich their brand series through brand cultivation, alliances, strategic partnerships, external investments, agency operations, and capital mergers. They aim to create a "3+N" multi-brand fashion ecosystem and continue enhancing their research and design capabilities to solidify their position as a leading enterprise in the industry.