Red Star Macalline Group Corporation Ltd. (China)

Red Star Macalline Group Corporation Ltd. is a limited liability company established in Shanghai, China on June 18, 2007. It was formed through joint investments from Red Star Macalline Holdings Limited and Red Star Furniture Group Limited. In January 2011, the company underwent a legal transformation into a foreign-invested joint stock company and changed its name to Red Star Macalline Group Corporation Ltd. On June 26, 2015, the company completed its first overseas public offering of H shares and listed on the Hong Kong Stock Exchange. On January 17, 2018, it completed its first domestic public offering of A shares and listed on the Shanghai Stock Exchange. The company's business scope includes providing management services and consulting for invested enterprises, as well as design planning and management services for operating stores. It also engages in wholesale of furniture, building materials (excluding steel), and decorative materials, along with related supporting services. The main business of the company and its subsidiaries is the operation, management, and professional consulting services of home decoration and furniture malls. The company's parent company is Red Star Macalline Holdings Limited, with Che Jianxing as the actual controller. Red Star Macalline has implemented a "light asset, heavy operation" strategy and has developed three major store formats: Yihao Store, Zhizun Mall, and Benchmark Mall, solidifying its market leadership position. It has also accelerated the development of nine major category-themed halls, including smart appliances, international imports, living room design, high-end customization, and soft furnishings, creating a high-end traffic ecosystem spanning building materials, furniture, and appliances. The company aims to establish the "first-class distribution channel for high-end appliances" and quickly capture the minds of consumers in the mid-to-high-end market.