Lisheng Sports (Shanghai) Co.,Ltd (China)

Lisheng Sports (Shanghai) Co., Ltd, located in Shanghai, is a leading company in China's digital sports and national fitness industry. It is also a prominent operator of automotive sports. The company was listed on the Shenzhen Stock Exchange in 2017 and is recognized as a "National Sports Industry Demonstration Unit." Lisheng Sports focuses on three main business sectors: space, IP, and digitalization. Their development strategy revolves around "IP leadership and digital drive," aiming to create a digital platform for nationwide fitness services and provide comprehensive online and offline sports services to customers and consumers. Established in 2002 as "Shanghai Tianma Mountain Racetrack Co., Ltd," Lisheng Sports underwent a shareholding reform in 2012 and officially changed its name to "Shanghai Lisheng Racing Culture Co., Ltd." In March 2017, it was listed on the Shenzhen Stock Exchange's SME board (stock abbreviation: Lisheng Racing, stock code: 002858). In June 2022, as part of a strategic upgrade, the company was officially renamed "Lisheng Sports (Shanghai) Co., Ltd" and changed its stock abbreviation to "Lisheng Sports." As a benchmark enterprise in the domestic racing field, Lisheng Sports has accumulated abundant resources and experience in the racing industry over the years. They have established a resource matrix with Shanghai Tianma Racetrack, Automotive and Motorcycle Center Training Base, and Zhuzhou International Racetrack. In addition to successfully creating and operating several internationally or nationally renowned racing events, such as the FIA Asian Formula 3 Championship, TCR International Asia Series, and CTCC China Circuit Professional League, Lisheng Sports has also incubated influential independent IPs like Tianma Lunjia, Central-South Racing Festival, Super Endurance Championship (SEC), and Lisheng Racetrack Festival. With the release of the national sports industry's "14th Five-Year Plan" and the further implementation of the "National Fitness" national strategy, Lisheng Sports is positioning itself for the future by focusing on "sports digitalization" services and laying out two major tracks: nationwide fitness and sports education. They have formulated a new development strategy of "IP leadership and digital drive." Currently, the company's business is divided into three main sectors: space, IP, and digitalization. The space business includes racetrack operation, karting track operation under the Karting Alliance, and comprehensive venue operation. The IP business covers event operation, racing club operation, technology research and development/services, training, and equipment sales. As for the digitalization business, it aims to create a digital platform for nationwide fitness services. By promoting active and scientific participation in sports among the general public, Lisheng Sports aims to build an incentive and service platform for nationwide fitness and achieve industrial development. They are also increasing cooperation with the industry and focusing on research and development of artificial intelligence and Internet of Things technologies. This includes digitizing sports behavior, sports equipment, and sports spaces as the foundation to provide customers with comprehensive and multi-dimensional sports big data services. In the future, Lisheng Sports will continue to respond to national policies, leverage its business foundation, grasp the development trends of China's sports industry, utilize the capital operation capabilities of the listed company, integrate sports industry resources, and introduce strategic partners. They aim to promote the digital operation of IPs and build a new business model for digital IP creation. Upholding the spirit of honesty, integrity, innovation, and change, Lisheng Sports will focus on diversifying in the sports industry and fully leverage its resources and advantages to continuously enhance the company's overall competitiveness and achieve rapid development in the next five years.