PT Prudential Life Assurance (the Company) is part of Prudential Group. The Company was established on November 2, 1995, under the name of Prudential BancBali Life Assurance (PBBL), after the signing of the agreement between Prudential Group and Bank Bali Indonesia to do the merger. In April 1998, the Company launched PRUlink Investor Account, a single premium unit link product. In July 2000, PRUlink Assurance Account was launched, which became the most popular unit link product in Indonesia. In April 2001, Prudential Group acquired Allstate, including its operation in Indonesia, by merged Allstate into PBBL. In October 2001, the Company changed its name from Prudential BancBali Life Assurance to PT Prudential Life Assurance, following the new shareholders composition.
Prudential Tower, Jl. Jendral Sudirman Kav. 79
South Jakarta; Jakarta; Postal Code: 12910
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