Hong Leong Assurance Berhad (the Company) started its business as a general insurance company under the name of Malaysia Pacific Insurance Berhad in 1972. The life insurance business was added into its portfolio a year later. In December 1982, Hong Leong Assurance Sdn Bhd, a composite insurance company was formed eventually acquiring the entire general and life business of Malaysia Pacific Insurance. Today, the Company is a subsidiary of HLA Holdings Sdn Bhd (HLAH), which is wholly-owned by Hong Leong Financial Group Berhad, the financial services arm of Hong Leong Group Malaysia. Pursuant to a strategic partnership, in October 2010, the Company merged its general insurance business with MSIG Insurance (Malaysia) Bhd (MSIM). Concurrently, HLAH took a 30% equity interest in MSIM and Mitsui Sumitomo Insurance Company Limited (MSI) took a 30% equity interest in the Company. Moving forward, the general insurance business would be provided by MSIM, while the life insurance business would continue to be provided by the Company.
Level 3, Tower B, PJ City Development, 15A, Jalan 219, Seksyen 51A
Petaling Jaya; Selangor; Postal Code: 46100
Contact Details: Purchase the Hong Leong Assurance Berhad report to view the information.
EMIS company profiles are part of a larger information service which combines company, industry and country data and analysis for over 145 emerging markets.Request a demo of the EMIS service
To view more information, Request a demonstration of the EMIS service