I LAN FOODS IND. CO., LTD. (Taiwan, China)

Want Want China Holdings Limited dates back to Taiwan Yilan County Luodong the food industry CO., LTD. Founded 1962, the company was engaged in the OEM and export of canned food. In 1979 it created its own brand "Want Want". And it got the Japanese rice crackers made mound confectionery giant rock technology licensing and launched of "Want Want crackers" successfully. It changed its name to "Want Want" as its trademark, and registered this trademark in China. In 1992 the company set up factory in Changsha, Hunan, Want Want once listed in Singapore in 1996, but due to inactive trade and the privatization it delisted afterward. Then as “Want Want China Holdings “it listed in Hong Kong Stock Exchange in2008, and then issued TDR on the Taiwan Stock Exchange in April 2009. Uni-Persident, Master Kong and Want Want are the top there Taiwan’s food and beverage manufacturers in China. Products are all self produced. By June 2008, there have been 318 production lines in total. By December 2008, the company has had 34 production sites and 106 plants. The company adopts a multi-brand strategy, selling products to the various types of consumer groups in the broader category with different price levels and pushing off sub-brands and other special the brand. So it can contact the different customers in the counties, towns and villages of china.