Indonesia Consumer Goods and Retail Sector Report 2021-2022

The wholesale and retail trade sector is one of the main engines of economic growth in Indonesia. The sector generated 13% of the country’s GDP in 2020 with household consumption taking a 58% share in GDP. Almost 25mn people are occupied in the sector, equivalent to 18% of the total workforce in 2020. A 2019 ranking by A.T. Kearney placed the country as the fifth most attractive emerging retail market. About half of total household consumption expenditure per capita is on food as income levels are generally low by international standards. During the pandemic in 2020, Indonesia’s retail sales fell by 11.7% y/y. Spending on essentials suffered least, as evident from the fact that food sales declined by just 2.8% y/y, while sales of household equipment shrank by 18% y/y and clothing sales dropped by 60% y/y.​

This report provides a complete and detailed analysis of the consumer goods and retail sector for Indonesia. EMIS Insights presents in-depth business intelligence in a standard format across countries and regions, providing a balanced mix between analysis and data.

What this report allows you to do:

• Understand the key elements at play in the retail sector in Indonesia
• Access forecasts for growth in the sector
• View key consumer confidence, income and consumption data for the sector in Indonesia
• Crystallise the forces both driving and restraining this sector in Indonesia
• Build a complete perspective on sector trade, investment and employment
• Ascertain trends in sales and market share for different types of product (e.g. food, consumer appliance, apparel and footwear, etc.)
• Understand the competitive landscape and who the major players are
• View M&A activity and major deals
• Gain an understanding of the regulatory environment for the sector in Indonesia
• Build a clear picture of sales and market share for different retail channels (e.g. department stores, hypermarkets and e-commerce).

See below for a complete table of report contents: