Poland Retail Sector Report 2017/2018

Poland's retail sector is well-developed and has provided a good springboard not only for its representatives, but also for the economy as a whole, as it cushioned the slowdowns in the last two economic cycles. The sector employs around 18% of the country's workforce and its revenue is equal to over 40% of Poland's GDP. The Poles’ rising affluence, coupled with a favourable situation on the labour market and fiscal stimuli for households (child benefits, minimum wage and pension levels) have been attracting many players to the market. On the clothing and footwear market alone, around 20 brands debut in Poland per year. A good situation on the housing market also plays its part: new housing projects require new shopping areas and the housing market returned to a boom phase in 2016. Poles like novelties, which explains their drive for e-commerce and, most recently, m-commerce; Poland is one of the most dynamically developing countries in Europe in this respect.  

This report provides a complete and detailed analysis of the retail sector for Poland. EMIS Insights presents in-depth business intelligence in a standard format across countries and regions, providing a balanced mix between analysis and data.

What this report allows you to do:

• Understand the key elements at play in the retail sector in Poland
• Access forecasts for growth in the sector
• View key consumer confidence, income and consumption data for the sector in Poland
• Crystallise the forces both driving and restraining this sector in Poland
• Build a complete perspective on sector trade, investment and employment
• Ascertain trends in sales and market share for different types of product (e.g. food, consumer appliance, apparel and footwear, etc.)
• Understand the competitive landscape and who the major players are
• View M&A activity and major deals
• Gain an understanding of the regulatory environment for the sector in Poland
• Build a clear picture of sales and market share for different retail channels (e.g. department stores, hypermarkets and e-commerce).

See below for a complete table of report contents: