PVCRED S.A (Argentina)

Provencred, legally registered as PVCRED S.A., is an Argentine non‑bank consumer‑finance company belonging to Grupo Comafi, one of the country’s major financial groups. The firm specializes in providing financial solutions to underserved and non‑banked consumer segments through personal loans, credit cards (Visa Provencred), and its “Cuota Ya!” instalment product. Founded more than 35 years ago in Córdoba as a family‑run consumer‑financing business, it expanded nationally from the mid‑1990s and today operates over 30 branches across Argentina, supported by a large team trained to serve mass‑market credit clients. Provencred also offers ancillary financial‑protection products—such as life, home, and personal‑accident insurance—as part of its consumer‑finance offering. The company was acquired by Grupo Comafi from Diners Club/Citibank, reinforcing Comafi’s footprint in the nationwide non‑bank lending segment. Provencred remains a key player in Argentina’s non‑bank credit market, recognized for accessible financing, strong brand presence, and long‑standing activity among retail customers.