Beijing Sanfo Outdoor Products Co., Ltd (China)

Beijing Sanfo Outdoor Products Co., Ltd was founded in 1997 and originated from a small 30-square-meter store outside the east gate of Peking University in Beijing. The company has adhered to the business philosophy of "integrity management, guaranteeing after-sales service" and has continuously developed with the aim of "sports, happiness, and dreams". On December 9, 2015, Sanfo Outdoor successfully went public on the Shenzhen Stock Exchange's SME board, with the stock name "Sanfo Outdoor" and stock code "002780". Since its listing in December 2015, the company has continuously transformed and integrated its existing business, combining products and services. Currently, the company focuses on chain retailing of multiple brands and categories of high-quality outdoor sports products, operating the X-BIONIC high-tech luxury sports brand, and acting as an agent for the Swedish mountain series classic brand Klattermusen, the Italian handmade shoe brand CRISPI, the classic workwear shoe brand DANNER, the tactical backpack brand Mystery Ranch, and the professional outdoor shoe brand LA SPORTIVA. The company's main business includes organizing outdoor activities, events, and team building, as well as designing, constructing, and operating the "Squirrel Tribe Parent-Child Outdoor Paradise + Eagle Extreme Safety Education and Training + SANFO HOOD Luxury Camp + Sanfo Young Warriors" comprehensive youth education project. By integrating various business sectors, the company provides consumers with comprehensive products and services, encouraging and assisting people to engage in outdoor activities, promoting sports and health, and fully practicing the concept of harmonious coexistence between humans and nature.