Guangzhou Restaurant Group Company Limited (China)

Guangzhou Restaurant Group Company Limited, located in Guangzhou, is a renowned Chinese heritage brand that was established in 1935. In 1992, it was restructured into a group and became Guangzhou Restaurant Group Co., Ltd. In June 2017, it was listed on the Shanghai Stock Exchange, making it the first food and beverage group in Guangdong Province to go public. The company has 14 wholly-owned subsidiaries, 16 holding subsidiaries, and 2 actual control companies, with over 5,000 employees. The main business of Guangzhou Restaurant Group includes catering services and food manufacturing. The company has various brands such as "Guangzhou Restaurant," "Taotaoju," "Likoufu," "Tianjipin," "Qiuzhifeng," "Liangfengyuan," and "Xingyuecheng." It strategically focuses on building a strong brand in the catering industry and expanding its food production scale. The company has established a presence in the Guangdong-Hong Kong-Macao Greater Bay Area, Central China, and East China. It has food production bases in Guangzhou, Maoming, Xiangtan, and Meizhou, promoting further market expansion to the eastern, western, central, and eastern regions of Guangdong Province. One of its subsidiaries, Likoufu Food Company, is a large-scale comprehensive food processing base in South China. It has a modern research and development system and quality management system, ensuring international standards of food safety production. Likoufu Food Company has been recognized as a high-tech enterprise and a key agricultural leading enterprise in Guangdong Province. Its products include mooncakes, frozen dim sum, pre-made dishes, Cantonese-style cured meats, lotus seed paste fillings, rice dumplings, Western-style pastries, and snacks. The company has established a comprehensive sales system both online and offline, with over 200 Likoufu Food chain stores nationwide and distribution channels on official online platforms, such as Tmall, JD.com, and Douyin. It has also established mature marketing networks in the United States, Canada, Australia, Europe, Southeast Asia, and the Middle East, gaining popularity among domestic and international consumers. Its mooncakes, representing "authentic Cantonese mooncakes," have been leading the industry and have received national honors such as "China's Famous Pastry" and "Gold Medal Mooncakes" for 15 consecutive years. Guangzhou Restaurant Group currently operates over 30 self-owned catering stores. Several of its restaurants, such as Guangzhou Restaurant Wenchang Store and Taotaoju Dijiu Road Store, have been awarded the title of "National Five-Diamond Restaurant." Guangzhou Restaurant Wenchang Store has received the Michelin Plate Award for many years, while Guangzhou Restaurant Linjiang Avenue Store has been recognized with one diamond in the Black Pearl Restaurant Guide. Guangzhou Restaurant Wenchang Store, Linjiang Avenue Store, and Shenye Shangcheng Store have been awarded one star in the Golden Wutong China Restaurant Guide. As a protector of Guangdong Province's intangible cultural heritage projects, such as "Cantonese culinary skills" and "Guangfu tea-drinking customs," the company has cultivated seven generations of inheritors of Cantonese culinary skills and over a thousand Cantonese cuisine master craftsmen. They have represented the country, province, and city in various international culinary competitions and have been selected to work in foreign embassies as chefs. They have also been appointed as culinary ambassadors by the State Council Overseas Chinese Affairs Office, representing the country in culinary exchanges in Latin America, Oceania, Northern Europe, and other regions, showcasing and promoting Cantonese cuisine culture. In recent years, the company has actively implemented the "Cantonese Cuisine Master" project, and Tianjipin Yuehua Store has been awarded the titles of "Guangdong Province Cantonese Cuisine Master Studio" and "Guangzhou City Cantonese Cuisine Master Training Center." In the future, Guangzhou Restaurant Group will focus on high-quality development and modernization, aiming to become a leader in Cantonese food culture. It strives to achieve the grand goal of creating a century-old heritage brand and building an internationally renowned food and beverage group. The company is committed to gratitude and progress, continuously creating new opportunities for high-quality development.