Shifeng Cultural Development Co., Ltd. (China)

Shifeng Cultural Development Co., Ltd. (stock code: 002862, referred to as Shifeng Culture) was established in 1992. It is a high-tech enterprise that integrates professional design, research and development, manufacturing, and sales. The company is headquartered in Shantou, Guangdong Province. It holds more than 100 patents for independent intellectual property rights. Its brand, Shifeng Culture, was listed on the 12th "China's 500 Most Valuable Brands" released by the World Brand Lab. In April 2017, the company was listed on the A-share capital market in China. Focusing on the development of the "technology + culture" industry, Shifeng Culture was the first to propose and practice the forward-looking concept of "online game culture leading the development of traditional toys." It has established a new research and development model of "online games with offline toys" and a marketing and cultural communication model that combines online and offline channels. The company was selected as a "demonstration enterprise for the transformation and upgrading of advantageous traditional industries in Guangdong Province." Its subsidiary, Shifeng (Shenzhen) Network Technology Co., Ltd., focuses on mobile game development and operation. Its game "Fishing Simulator" won the Douyin 2022 Most Promising Mobile Game Award. In the development of the toy industry, Shifeng Culture adheres to the use of popular IPs to empower its products. In 2022, it successfully launched toy products authorized by Pokémon. In recent years, Shifeng Culture has seized the opportunities of the national carbon peak and carbon neutrality policies in its exploration of the technology industry. It has increased its efforts in the transformation and upgrading of the new energy business. In 2022, Shifeng Culture, together with the Shenzhen Advanced Technology Research Institute of the Chinese Academy of Sciences and Zhongke Ling Carbon, jointly established the "Low Carbon Materials Joint Innovation Center" to conduct research and development on "green low-carbon biobased materials using carbon dioxide" and develop related materials required for degradable, low-carbon, and even zero-carbon toy products. The company is committed to the green and sustainable development path. In the same year, Shifeng Culture invested in Chao Long Optoelectronics, entering the photovoltaic module industry, a new energy track for sustainable development, and achieving diversified development of the company's industrial layout, forming new profit growth points. In the future, relying on advanced industrial platforms, Shifeng Culture will focus on innovation and research and development, advocate low-carbon and energy-saving, and strive to become a high-tech industrial group with cultural creativity and technological innovation capabilities.