Alpine Pro, A.S. (Czech Republic)

Alpine Pro, A.S. is a Czech apparel company specialising in design, development and distribution of sports and outdoor clothing, footwear and accessories. It operates under the Alpine Pro brand, described as a traditional Czech brand of sports and outdoor clothing, accessories and footwear, with a focus on high quality materials and functional design for activities such as hiking, skiing, outdoor leisure and active urban wear. The business model combines wholesale, franchise and own retail stores with a strong online presence via its Czech e shop and international websites, through which it serves customers in the Czech Republic and selected Central and Eastern European markets. Product ranges cover technical outerwear, mid layers, base layers, sports casual collections, outdoor footwear and complementary equipment such as backpacks, hats and gloves, typically organised by seasonal collections and specific sports or outdoor use cases. Alpine Pro leverages Czech design and outdoor know how as a core brand asset, positioning itself as a value for money alternative to global outdoor brands while maintaining European quality standards. Strategically, the company focuses on continuous product innovation in functional fabrics, weather protection and comfort, broad distribution through e commerce and multi brand partners, and building long term brand recognition linked to Czech outdoor culture and sport.