Eyello Cz, K.S. (Czech Republic)

eYello CZ, k.s. operates in the Czech energy market under the Yello brand as a supplier of electricity and natural gas to households and small business customers. The company brings a simplified and price oriented retail energy concept adapted from the German Yello Strom model, offering clear tariffs, online self service and customer communication primarily via digital channels. Its core business segment is the supply of electricity, complemented by gas supply and related customer services such as contract administration, billing and customer support. The product portfolio typically includes fixed and variable price tariffs and promotional offers accessible via the company website and customer portal. eYello CZ, k.s. focuses on nationwide coverage within the Czech Republic with no physical branch network, emphasising remote servicing through call centre, web and the Moje Yello self service environment. The key brand asset is the Yello brand, positioned as a modern, friendly and transparent energy supplier with simple conditions and competitive pricing. Strategically, the company positions itself as an alternative to incumbent utilities, focusing on online processes, lean cost structure, straightforward contracts and marketing aimed at price conscious, digitally oriented customers.