Parfumerie Douglas, S.R.O. (Czech Republic)

Parfumerie Douglas, s.r.o. is the Czech subsidiary of the international Douglas beauty retail chain. The company operates a network of branded perfumery and cosmetics stores in major Czech cities and runs an e-commerce platform serving customers nationwide. Its assortment includes prestige and mass-market perfumes, decorative cosmetics, skincare, haircare, body-care products and beauty accessories, sourced from international brands as well as Douglas private-label lines. Douglas combines brick-and-mortar shops with online sales, loyalty programmes and customer services such as beauty consultancy and gift packaging. The Czech business serves domestic retail consumers and forms part of the broader Central European Douglas network. Key assets comprise the well-known Douglas brand, its physical store network, established supplier relationships with premium cosmetic and fragrance brands, and an integrated online platform. Strategically, Parfumerie Douglas, s.r.o. positions itself as a leading premium beauty retailer in the Czech Republic, focusing on omnichannel customer experience, strong brand portfolio and steady expansion of online and in-store sales.