AS PRFoods (Estonia)

PRFoods AS is a company located in Tallinn, Estonia. The company was incorporated on an unspecified date. PRFoods is primarily engaged in fish production, with modern production buildings in Saaremaa, Estonia, and Aberdeen, Great Britain. Their main products are salmon and rainbow trout products. They have expanded their sales to 37 countries in Europe, North and South America, and Asia since the acquisition of John Ross Jr. and Coln Valley Smokery in 2017. The Group sources approximately 2/3 of the raw fish used in their rainbow trout production from their own fish farms in Swedish lakes and the Turku Archipelago area in Finland. They purchase salmon mainly from Norway, Denmark, Sweden, and Scotland. European whitefish, Baltic herring, and fish harvested from their own fish farms are also used in production. The Group's products are sold as leading brands in their respective markets, with a focus on higher added value premium products. They have high quality standards and certifications in their factories. The Group also holds a 20% stake in AS Toidu- ja Fermentatsioonitehnoloogia Arenduskeskus. Their competitive advantage lies in their vertical integration of fish farming, production, and sales. In Estonia, they are known for the brand Saare Kala, while the notable brands of the acquired companies are "John Ross Jr (Aberdeen)" and "Coln Valley Smokery."