The Rice Company Of Fiji Ltd. (Fiji)

The Company principal activity was that of importing bulk rice as a finished good, cleaning, repacking and selling in different pack sizes.
Vision : To be the preferred brand in every household.
This vision statement reflects FMF s aspiration to become the brand of choice for consumers in their homes. It signifies a goal of achieving widespread brand loyalty and trust, ensuring that when people think of basic food and non-food products, they think of FMF first. The aim is to make FMF products a staple in households, synonymous with quality and reliability.
Mission : To provide quality and affordable basic food and non-food products to our customers.
This mission statement highlights FMF s commitment to delivering basic food products that meet high standards of quality while remaining affordable. The focus is on customer satisfaction through the consistent provision of excellent products at prices that are accessible to a wide range of consumers.
History:
1996: The Company was incorporated in 1996.
1997: The Company was listed on the South Pacific Stock Exchange on January 20, 1997.