Sincere Company Limited (Hong Kong SAR, China)

Sincere Company Limited is a well-established department store located in Hong Kong. Founded in 1900, it is one of the oldest and most renowned department stores in the city. In the 1930s and 1940s, it was even considered one of the top four department stores in Shanghai. The company primarily focuses on retail business and follows the principle of "Sincere Company with Sincerity." They source fashionable and high-quality products from around the world, including trendy clothing, bags and shoes, outdoor sports equipment, beauty products, household items, appliances, bedding, bathroom supplies, travel goods, and food. Sincere Company Limited currently operates four branches in Central, Mong Kok, Sham Shui Po, and Tsuen Wan, with the Mong Kok store covering an area of approximately 40,000 square feet. In 2012, they collaborated with Watsons Group to open the first department store and supermarket hybrid concept store, SU-PA-DE-PA, in Yau Tong. Apart from retail business, the company also diversifies into property investment, property development, and securities trading. Sincere Company Limited has been listed on the Hong Kong Stock Exchange since 1972 and, as of August 2015, reported assets worth nearly 300 million Hong Kong dollars and employed over 350 staff members. The department store is a qualified member of the "Quality Tourism Services Association" and has been certified for "Quality Tourism Services" for 18 consecutive years. They adhere to transparent pricing and provide clear information about their products. Additionally, Sincere Company Limited achieved first place in the department store category in the "Mystery Shopper Program" organized by the Hong Kong Retail Management Association for the October to December 2018 quarter, establishing themselves as a service leader in the department store category. Sincere Company Limited will continue to provide quality service and products to the people of Hong Kong and visitors to the city.