Formatex Kft. (Hungary)

Formatex Kereskedelmi Kft. is a company located in Budapest, Hungary. It was founded in 1995 by Borhi János and Borhiné Haraszti Angéla as a small family business. Over the past 25 years, the company has grown into a larger organization with a family-like atmosphere, employing over 100 people. The company started in a small garage and initially made its mark in the world of model kits. These high-quality and innovative models quickly gained popularity, leading to the opening of their first themed store on Rákóczi Street, which generated significant sales. The company then expanded into rubber-powered airplanes, which also became a top-selling product in a major Hungarian retail chain. Through further exploration and a trip to Hong Kong, the company diversified its portfolio. Formatex has learned from each step of its journey and now offers a carefully curated selection of innovative products that provide exceptional play experiences for children. Additionally, the company provides strong marketing support to the brands it distributes, establishing itself as an expert in the toy industry.