NEUZER Kft. (Hungary)

Neuzer Kerékpár Kft. is Hungary's leading bicycle manufacturing plant, with its predecessor being established in 1987. The company offers a wide range of bicycles under its own brand name, NEUZER (formerly known as ALTRIX), catering to almost every type of usage, including MTB, road, trekking, racing, city, and children's bikes. The NEUZER bicycles have gained significant market recognition due to their innovative design, reliability, and excellent value for money. Approximately 50% of the annual production of around 100,000 bicycles manufactured in Esztergom is exported to various countries within the European Union. Neuzer products are present in almost every specialized bicycle retail store in Hungary. Since its establishment, the company has been led by its main owner, András Neuzer. The increasing popularity of cycling can be attributed to various factors, such as the joy of self-powered progress, testing our physical abilities, turning away from expensive and harmful car usage, the desire for a more human-scale life, and the rise of environmentally conscious behavior.