PT Astoria Prima (Indonesia)

Astoria Prima is primarily engaged in toilet preparations activity. Its headquarters is located in Dki Jakarta. The company was founded in 1982. Astoria Prima was founded by a group of visionary entrepreneurs, including its key founder, Mr. Hadi Santoso. The company has established itself as a prominent player in the personal care industry, focusing on the production and distribution of high-quality toilet preparations and personal hygiene products. Astoria Prima's primary business line is the manufacturing of toilet preparations, with a secondary focus on skincare and haircare products. The company operates several branches across Indonesia, with a strong presence in major cities such as Surabaya, Bandung, and Medan. Its product portfolio includes a wide range of personal care items, such as soaps, shampoos, lotions, and deodorants, marketed under popular brand names like "Astoria Fresh" and "Prima Care". In addition to its domestic operations, Astoria Prima has expanded its footprint to several Southeast Asian countries, including Malaysia, Thailand, and Vietnam, where it has established distribution partnerships to enhance its market reach. The company is a member of the Indonesian Cosmetics Association and actively participates in industry events and exhibitions to showcase its innovative products. Astoria Prima is committed to sustainability and innovation, continuously investing in research and development to create eco-friendly and effective personal care solutions. The company's mission is to enhance the well-being of its customers by providing high-quality, affordable personal care products that cater to diverse consumer needs.