PT Naga Swalayan (Indonesia)

Naga Swalayan is primarily engaged in supermarkets activity. Its headquarters is located in Jawa Barat. The company was founded in 1986. Naga Swalayan is a well-established retail chain in Indonesia, known for its comprehensive range of grocery and household products. The company was founded by Mr. Hadi Santoso, who envisioned creating a convenient shopping experience for local communities. Over the years, Naga Swalayan has expanded its operations significantly, boasting a network of over 50 branches across various cities in Indonesia, particularly concentrated in the West Java region. The primary business line of Naga Swalayan is retail supermarkets, offering a wide array of products including fresh produce, packaged foods, household essentials, and personal care items. The company is recognized for its commitment to quality and affordability, catering to a diverse customer base. Naga Swalayan operates under the brand name "Naga" and has become a household name in the regions it serves. The company has also ventured into secondary business lines, such as in-store bakeries and ready-to-eat meal sections, enhancing the shopping experience for its customers. While Naga Swalayan's operations are primarily domestic, the company has shown interest in exploring potential export markets in Southeast Asia, aiming to introduce Indonesian products to a broader audience. As part of its corporate structure, Naga Swalayan is a privately held company with a focus on sustainable growth and community engagement. The company is a member of the Indonesian Retail Merchants Association, actively participating in initiatives to promote the retail industry in Indonesia. Naga Swalayan's mission is to provide high-quality products at competitive prices, ensuring customer satisfaction and fostering long-term relationships with suppliers and partners.