PT Softex Indonesia (Indonesia)

Softex Indonesia is primarily engaged in napkins, sanitary: made from purchased paper activity. Its headquarters is located in Banten. The company was founded in 1967. Softex Indonesia was founded by the late Mr. Hadi Nugroho and has grown to become a leading player in the hygiene products industry in Indonesia. The company specializes in the production of sanitary napkins, baby diapers, adult diapers, and wet wipes, with its primary business line focusing on hygiene products. Softex Indonesia's secondary business line includes personal care products. The company operates several manufacturing facilities across Indonesia, ensuring a strong local geographical footprint. Softex Indonesia's main product types include sanitary napkins, baby diapers, and adult incontinence products, marketed under well-known brand names such as Softex, Sweety, Confidence, and Happy Nappy. Globally, Softex Indonesia has expanded its operations to several countries in Southeast Asia, including Malaysia, Singapore, and the Philippines, enhancing its global geographical footprint. The company has established partnerships with various international organizations to strengthen its market presence and product offerings. Softex Indonesia is a member of several industry associations, including the Indonesian Pulp and Paper Association (APKI) and the Indonesian Chamber of Commerce and Industry (KADIN). The company exports its products to various markets in Asia and the Middle East. In 2020, Softex Indonesia became a subsidiary of Kimberly-Clark, a global leader in personal care products, further solidifying its corporate structure and expanding its reach. The company aims to improve the quality of life for its consumers by providing innovative and high-quality hygiene solutions, with a vision to be the preferred choice for hygiene products in the region.