Carreras Limited (Jamaica)

Carreras Limited, located in Kingston, is the leading marketer and distributor of cigarettes and tobacco related products in Jamaica. The company is publicly listed and has both local and international ownership, with Jamaican shareholders owning approximately 49.6% and the majority interest held by British American Tobacco. Carreras is committed to achieving and maintaining leadership in the Jamaican Tobacco Industry to create long-term shareholder value. Their main focus revolves around growth, productivity, responsibility, and developing a winning organization. As a member of the British American Tobacco Group, Carreras follows their strategy of creating shareholder value, delivering profit growth, and ensuring long-term business sustainability. They prioritize key strategic segments of the market that offer the best prospects for long-term growth, including driving their premium segment. Carreras aims to develop and offer innovative, differentiated products to provide added value to consumers. Their overall approach to productivity involves utilizing global resources to increase profits and reinvest in the business. They strive to balance commercial objectives with the expectations of stakeholders to ensure a sustainable business. Carreras markets and distributes several brands, including Craven A, Matterhorn, Dunhill, Rothmans, Pall Mall, Newport, and Parliament.