Avrora Baltic SIA (Latvia)

Avrora Baltic SIA is a retail company operating discount variety stores under the Avrora brand in Latvia. The companys business segments include retail trade of low-priced consumer goods such as household items, stationery, toys, cosmetics, seasonal products and general merchandise. Avrora Baltic SIA operates a growing network of physical retail stores across Latvia, reflecting a domestic geographic focus. Key assets include the Avrora retail brand, standardized store formats and supply chain arrangements supporting high-volume, low-price retailing. Strategically, the company focuses on rapid store network expansion, cost-efficient operations and mass-market product offerings to strengthen its position in the discount retail segment.