Grupo Industrial Vida S.A. DE C.V. (Mexico)

Grupo Industrial Vida S.A. DE C.V. is a company located in Zapopan, Mexico. It was founded in 1982 with the vision of providing consumers with healthy food through innovative and nutritious products of high quality and delicious taste at competitive prices. The company introduced the concept and benefits of Granola to consumers, which was not widely known in Mexico at the time. They developed a successful recipe for Granola Granvita that avoided the formation of clusters during cooking, making it the most successful product in the market. Grupo Industrial Vida was also the first company to commercialize Oats in a Bag, allowing consumers to see the product before purchasing. Additionally, they launched a line of 0% sugar instant oats to cater to individuals who cannot consume sugar, becoming leaders in sales within this segment. The company aims to create enriching experiences that nourish and promote healthy eating. Their vision is to have a healthy world where people are aware that the key to their well-being and that of their loved ones lies in healthy food.