Aeon Big (M) Sdn. Bhd. (Malaysia)

AEON BIG (M) Sdn. Bhd. is a Malaysia-based mass-market retail operator engaged in the operation of hypermarkets and large-format retail stores under the AEON BIG brand. The company offers a wide assortment of groceries, fresh produce, meat and seafood, household goods, apparel, and general merchandise, catering primarily to value-conscious consumers. AEON BIG's operating model focuses on high-volume sales, competitive pricing, and everyday low-price positioning, supported by centralised procurement, private-label development, and nationwide distribution. Its stores are located across urban and suburban areas in Malaysia, serving family-oriented and community-based shopping needs. Strategically, AEON BIG is positioned around affordability, scale, and operational efficiency. Its strategic priorities include improving store productivity, enhancing private-label penetration, optimising supply chain efficiency, and strengthening customer value propositions to maintain competitiveness in Malaysia's hypermarket and mass grocery retail segment.