Apple Vacations Sdn. Bhd. (Malaysia)

Apple Vacations Sdn. Bhd. is a Malaysia-based travel and tourism company engaged in the planning, marketing, and delivery of outbound and inbound leisure travel services. The company's core business activities include tour packaging, airline ticketing, hotel and resort arrangements, cruise packages, travel insurance facilitation, and destination management services. Apple Vacations operates a diversified portfolio of packaged holidays covering popular short-haul and long-haul destinations across Asia, Europe, Australia, and the Americas, catering primarily to leisure travelers and group tour customers. Its operating model integrates product contracting with airlines and accommodation providers, itinerary design, pricing management, and customer-facing sales through retail branches, agents, and digital platforms. Geographic reach is anchored in Malaysia, with overseas destination coverage supported by international partners and service providers. Key assets include long-standing supplier relationships, destination knowledge, brand recognition within Malaysia's outbound travel market, and operational capabilities in managing large-volume group travel. Strategically, the company is positioned as a full-service leisure travel provider emphasizing curated travel experiences, operational reliability, and product differentiation through itinerary design and supplier integration.