Cs Brothers Sdn. Bhd. (Malaysia)

CS Brothers Sdn. Bhd. is a Malaysia-based grocery and general merchandise retailer operating under the Pasaraya CS brand, with a value-focused proposition centered on daily essentials (barangan keperluan harian) for household consumers. The company operates physical retail outlets in multiple store formats and complements store-based operations with an online grocery platform offering delivery and “webstore” ordering for a broad assortment including groceries, cooking essentials, household supplies, personal care items, fresh produce, frozen products, and bulk purchase needs. The business traces its origins to a neighbourhood mini market established in Cheras and subsequently expanded into larger supermarket formats, including a cash-and-carry concept and broader assortment depth intended to deliver lower pricing relative to conventional retail and wholesale benchmarks. Its geographic concentration is primarily in Malaysia's central region, including Selangor and Negeri Sembilan, with a network of stores and a headquarters presence in the Klang Valley. Key operating assets include its Pasaraya CS retail network, merchandising and procurement capabilities to support price competitiveness, and an e-commerce channel designed to extend reach and convenience beyond in-store traffic. Strategically, CS Brothers positions itself as a cost-conscious supermarket operator focused on high-velocity essentials, format flexibility, and omnichannel access (kedai fizikal dan atas talian) to support repeat household purchasing and customer retention in mass-market catchments.