Dunlop Srixon Sports Asia Sdn. Bhd. (Malaysia)

Dunlop Srixon Sports Asia Sdn. Bhd. is a Malaysia-based regional sports equipment and branded consumer products company operating as part of the global Dunlop Sports group. The company is principally engaged in the marketing, sales coordination, and regional brand management of golf equipment and related sporting goods across selected Asian markets. Its product portfolio spans golf clubs, golf balls, accessories, and performance equipment marketed under internationally recognized brands including Srixon, XXIO, Cleveland Golf, and Dunlop. These brands address multiple consumer segments ranging from professional and performance-driven golfers to premium recreational users. The company supports regional distribution through a network of authorized distributors, specialty retailers, and golf-related sales channels, with Malaysia serving as a coordination and operational hub for Southeast Asia. Key assets include strong global brand equity, access to advanced product technologies developed by the wider group, and an established multi-brand portfolio that enables targeted market positioning. Strategically, the company focuses on strengthening brand penetration, supporting golf participation growth, and expanding regional market coverage through disciplined brand management, localized market activation, and close alignment with global product and innovation strategies.