Farm Price Holdings Berhad (Malaysia)

The Company was incorporated on 23 May 2023 as a private limited liability company and is domiciled in Malaysia under the name of Farm Price Holdings Sdn Bhd and was subsequently converted to
a public limited company on 26 June 2023.
The principal activity of the Company is investment holding, wholesale distributor of fresh vegetables
comprising whole vegetables, prepacked vegetables and fresh-cut vegetables to wholesalers, retailers, food service operators and manufacturer and operation of one (1) retail store which selling fresh vegetables, F B products and other groceries.
In 2004, Blue-Doll Marketing Sdn Bhd changed its name to Farm Price and commenced the wholesale distribution of mainly fresh vegetables. The company initially operated at Taman Putri in Kulai, Johor. In the same year, we started distributing fresh vegetables which were prepacked in individual retail packs in Johor.
In 2006, the comapany made our first export of fresh vegetables to Singapore mainly for the supply of fresh vegetables in prepacked forms to supermarkets.
In 2009, the company expanded our operational facilities and moved to industrial buildings with an area of approximately 14,000 sq. ft. at Skudai, Johor.
In 2010, Setia Kawan was incorporated and in 2011, commenced the retailing of fresh vegetables, F B products and other groceries. As at the LPD, we operate one (1) retail grocery store in Ulu Tiram, Johor.
In 2012, we started processing and distributing fresh-cut vegetables to customers in Singapore. Fresh-cut vegetables refer to vegetables that have undergone some form of processing including washing, peeling or cutting and ready to be cooked. This is to facilitate ease of convenience and reduce preparation time for our customers.
In 2014, through Farm Price, the company expanded our product portfolio and commenced the wholesale distribution packaged beverages. The company started the distribution of our own brand of packaged energy beverages, under “FULL POWER”, which is contract manufactured by a third party, namely Viet International Co. Ltd. in Vietnam. The trademark of “FULL POWER” was registered in 2014 and the company further obtained the registered trademark for “FULL POWER Extra ” in 2018.
In 2015, Topstar was incorporated in Singapore focusing on the wholesale distribution of fresh vegetables to serve the market in Singapore.
In 2017, FP Foods was incorporated and commenced the wholesale distribution of packaged beverages business.
In 2018, the company commenced the construction of an operational facility on a 1.9-acre piece of land, bearing postal address Lot 55358, Jalan Seelong Jaya 15, 81400 Senai, Kulai, Johor (“Lot 55358”), which was acquired in 2014. Following the completion of construction in 2019, we relocated our operational facilities from Skudai to Senai in the same year, currently known as the Senai Centralised Distribution Centre which then had operational facilities of 18,660 sq. ft. of cold room facilities for storage and processing space.
In 2020, the company subsidiary, Farm Price obtained ISO 9001, HACCP and GMP certifications where the company Senai Centralised Distribution Centre is HACCP and GMP certified for the processing and packing of fresh vegetables and fruit.
In 2021, the company completed the expansion of the company operational facilities including the construction of an additional cold room facility for storage and processing of fresh vegetables by 5,406 sq. ft. After the expansion, our Senai Centralised Distribution Centre has a total of 24,066 sq. ft. of cold room facilities for storage and processing space.
In 2022, Farm Price obtained Halal certification mainly for the wholesale distribution of prepacked and fresh-cut vegetables at Senai Centralised distribution Centre. The Halal Certification will provide assurance that the products are of high quality and safe for consumption. In addition, it will provide opportunity for a wider market reach.
In 2022, FP Foods started the distribution of our own brand of fruit based packaged beverage under the brand name of “ARIOS” which is contract manufactured by a third-party, namely Nguyen Pham Viet Beverage Company Limited in Vietnam. The trademark of “ARIOS” was registered in the same year. As at the LPD, the distribution of our own brand of fruit-based packaged beverages is for the market in Malaysia. During the Financial Years Under Review and up to the LPD, the company have not expanded into the market in Singapore for packaged beverages as we were focusing our marketing efforts mainly on the wholesale distribution of fresh vegetables in Singapore.
In November 2022, the Group acquired Lot 55359, that is located behind our existing Senai Centralised Distribution Centre for expansion.