Hawley & Hazel Marketing (Malaysia) Sdn. Bhd. (Malaysia)

Hawley & Hazel Marketing (Malaysia) Sdn. Bhd. is a Malaysia-based consumer goods company specializing in oral care products. Operating as part of the Hawley & Hazel group, the company is engaged in the marketing, distribution, and brand management of oral hygiene products, including toothpaste, mouthwash, and related personal care items. Its portfolio includes established brands such as Darlie, which are positioned across mass-market and premium consumer segments. The company's operations are primarily domestic, supported by nationwide distribution through retail and pharmacy channels. Key assets include strong brand equity, consumer trust in oral care categories, and established market presence. Strategically, the company is positioned as a leading oral care brand operator focused on brand loyalty, product innovation, and sustained market penetration in Malaysia.