Heineken Marketing Malaysia Sdn. Bhd. (Malaysia)

Heineken Marketing Malaysia Sdn. Bhd. is the marketing and brand management arm of Heineken Malaysia Berhad, responsible for the commercialisation and brand stewardship of Heineken's beer and beverage portfolio in Malaysia. The company oversees brand strategy, marketing communications, portfolio management, and route-to-market coordination for a range of international and local beer brands, including Heineken, Tiger, Guinness, and selected specialty and non-alcoholic offerings. Its activities include consumer marketing campaigns, trade marketing, brand activation, and collaboration with distribution partners and on-trade and off-trade channels. Strategically, Heineken Marketing Malaysia is positioned around premium brand building, responsible consumption, and consumer engagement, with a focus on driving category growth, strengthening brand equity, and adapting offerings to evolving consumer preferences. The company supports Heineken Malaysia's broader strategy of maintaining market leadership in the beer segment through innovation, disciplined portfolio management, and strong execution across Malaysia's regulated alcoholic beverage market.