Hup Seng Perusahaan Makanan (M) Sdn. Bhd. (Malaysia)

Hup Seng Perusahaan Makanan (M) Sdn. Bhd. is a Malaysia-based food manufacturing company and a core operating subsidiary of the Hup Seng Group, principally engaged in the production and marketing of biscuits and related baked food products. The company's operations encompass the manufacturing, packaging, and distribution of a wide range of biscuit varieties, including cream crackers, cream-filled biscuits, assorted crackers, and other snack products, marketed under well-established brand names such as Hup Seng and Hwa Tai through group affiliations. Manufacturing activities are supported by dedicated production facilities in Malaysia equipped with automated baking lines, quality assurance systems, and large-scale packaging capabilities. The company serves both domestic and international markets, supplying products to retailers, distributors, and food service channels across Asia, the Middle East, Africa, and other export destinations. Its geographic reach is underpinned by extensive distribution networks and long-standing trade relationships. Strategically, the company focuses on maintaining product consistency, brand recognition, manufacturing efficiency, and compliance with food safety standards, positioning it as a long-standing participant in Malaysia's packaged food manufacturing industry.