Kedai Emas Ariffin Sdn. Bhd. (Malaysia)

Kedai Emas Ariffin Sdn. Bhd. is a Malaysia-based jewellery retailer engaged in the sale of gold jewellery, precious metal products, and related accessories. The company operates jewellery retail outlets offering a range of gold-based products such as rings, necklaces, bangles, bracelets, earrings, and custom-made items, catering to traditional, ceremonial, and lifestyle demand. Its operations encompass product sourcing, inventory management, retail sales, customer advisory services, and after-sales support such as resizing, repairs, and trade-in arrangements. The company serves a domestic customer base, including individual consumers purchasing jewellery for personal use, weddings, cultural events, and investment purposes. Operating within Malaysia's established gold retail market, the company's strategic positioning is centred on trust, product authenticity, competitive pricing, and customer relationships. Emphasis is placed on maintaining gold purity standards, transparent pricing practices, and service reliability to sustain long-term customer loyalty.