Leong Hup (Malaysia) Sdn. Bhd. (Malaysia)

Leong Hup (Malaysia) Sdn. Bhd. is the Malaysia-based operating entity of Leong Hup International Berhad, a vertically integrated agribusiness group focused on poultry, eggs and animal feed within Southeast Asia. The company participates across the poultry value chain, encompassing the production of livestock feed, breeder operations and hatchery activities for parent stock and commercial day-old chicks, broiler grow-out and live bird supply, table egg production, and selected downstream processing and consumer food offerings. Its operating model is underpinned by large-scale, biosecure farming systems and integrated supply chain capabilities that link feed formulation and milling with breeder farm management, hatchery operations, and commercial production. The broader group's operations are generally organized into core activities covering livestock and poultry-related products (including breeder and broiler day-old chicks, broiler chickens and eggs) and feed milling (manufacturing and trading of compound feeds for poultry and other livestock), supporting both internal consumption and external customers. Geographically, the business is headquartered in Malaysia with a regional footprint spanning multiple Southeast Asian markets, supported by an asset base that typically includes feed mills, breeder and broiler farms, hatchery facilities, and distribution infrastructure to serve retail, foodservice, and industrial customers. Strategically, the company is positioned as a scale producer emphasizing end-to-end integration, operational efficiency, quality assurance and biosecurity, and disciplined capacity deployment across high-growth consumption markets in ASEAN, with continued focus on strengthening production economics through feed cost management, productivity enhancements and resilient go-to-market channels.