Panasonic Malaysia Sdn. Bhd. (Malaysia)

Panasonic Malaysia Sdn. Bhd. is the principal Malaysian operating company of Panasonic Corporation, overseeing the marketing, sales, distribution, and support of Panasonic's wide range of consumer and business products and solutions in Malaysia. The company's portfolio spans consumer electronics, home appliances, air-conditioning systems, lighting solutions, batteries, audiovisual products, and selected business-to-business solutions such as building systems and industrial components. Panasonic Malaysia manages nationwide distribution channels covering major retailers, specialist dealers, project-based customers, and online platforms, supported by service centres and technical support infrastructure. The company also coordinates branding, marketing communications, and customer engagement initiatives tailored to local market needs. Strategically, Panasonic Malaysia is positioned around trusted brand heritage, product reliability, and technology-led innovation, with an increasing emphasis on energy efficiency, smart living solutions, and environmental sustainability. Its strategic priorities include strengthening market leadership in core appliance categories, expanding air-conditioning and energy-related solutions, enhancing digital and omnichannel engagement, and supporting Panasonic's broader regional strategy through strong local execution and customer-centric service delivery.