Purecircle Trading Sdn. Bhd. (Malaysia)

PureCircle Trading Sdn. Bhd. is a Malaysia-based trading and commercial entity operating within the global sweetener and food ingredients value chain. The company's activities are associated with the trading, distribution, and commercial coordination of plant-based sweetener products, particularly stevia-derived ingredients, used in food and beverage applications. Its operations include supply chain coordination, customer engagement, and market development activities supporting manufacturers seeking natural sugar reduction solutions. Operating primarily within Malaysia, the company supports regional and international customers as part of a broader integrated supply chain. Strategic positioning is centred on supporting the adoption of natural sweeteners, ensuring supply reliability, and aligning with global trends toward healthier and lower-calorie food formulations.