The Company was incorporated on 17 May 2023 as a private limited liability company and domiciled in Malaysia.The Company’s principal activity is investment holding. Through subsidiaries, the company are principally involved in the marketing, distribution and sale of bathroom and kitchen sanitary wares. The Company have an extensive range of bathroom and kitchen sanitary ware products under our house brands, namely ‘Sorento’, which is our flagship brand, ‘Mocha’, ‘Cabana’ and ‘i-Born'.2005 - At the initial stage of business, the company were involved in the distribution and sale of bathroom and kitchen sanitary wares focusing on smaller items such as faucets, mixers, shower heads, bidets, and related accessories and parts. We sold products under first and primary house brand, namely ‘Sorento’ to our distributors comprising dealers and chain store retailers for onward sales to end-consumers. The company operated from a rented premise with a total built-up area of approximately 6,940 sq ft in Jalan Meru, Klang, which was used as office and for storage. The company ceased the rental of the premise in 20202009 - The Cmpany launched second and third house brands of bathroom and kitchen sanitary wares under the brand ‘Cabana’ and ‘Mocha’ respectively. The Company expanded product offerings to distribute kitchen sinks under the brand 'Sorento'.2010 - The Company expanded product offerings to include wash basins under the brand ‘Sorento. We expanded operations and rented a larger premise with a total built-up area of approximately 63,059 sq ft in Jalan Meru, Klang which was used as new office to store the products. The company ceased the rental of the premise in 2021.2014 - The Company were appointed by Bravat (China) GmbH, a German bathroom sanitary ware provider as the authorised distributor for ‘Bravat’ branded sanitary wares in Malaysia. With this, the company expanded the product offerings to include first third-party branded luxury sanitary wares under the brand ‘Bravat’. The Company supplied ‘Sorento’ branded kitchen sanitary wares to a landed residential project in Taman Alam Putra, Seri Kembangan, marking first sales to property projects.2015 - The Company further expanded the product offerings to distribute and sell water closets under the brand ‘Sorento’ and ‘Mocha.2016 - The Company began to distribute and sell water closets under the brand ‘Cabana’. The company dealer network achieved a new milestone of more than 100 dealers, whereby the company distributed products to 140 dealers by FYE 2016.2017 - The company project sales achieved a new milestone of more than 100 project customers, whereby the company supplied to 119 project customers by FYE 2017. 2019 - The company added a third-party brand of luxury sanitary wares under the brand ‘Infinity’ from Spain, into our product offerings by sourcing the products directly without any distributorship arrangement. Subsequently, in 2024, the company were appointed as the exclusive authorised distributor of ‘Infinity’ products in Malaysia.2020 - The company launched Sorento Master Club, an exclusive networking platform for professional designers to gain access to latest designer product range and a collaboration platform with professional interior designers using the products company offer. The Company relocated operations to a rented premises in Bukit Raja Facility, which remains as headquarters to-date. The premises have a total built-up area of approximately 68,540 sq ft.2021 - The Company acquired a premise in Penang Facility, as a storage facility for products to cater to the increased demand in the northern region. The premise has a total built-up area of approximately 6,826 sq ft and facilitated our delivery services to customers in the northern region.2023 - In line with on-going business expansion, the comany rented another premise with a total built-up area of approximately 65,804 sq ft, in Jalan Meru Facility used as additional storage for products. The company launched first Sorento Experience Centre at Bukit Raja Facility to showcase the latest innovative bathroom and kitchen sanitary solutions, designs and trends using the products offer. Visitation to Sorento Experience Centre is by invitation only. The company expanded product offerings to distribute and sell bathroom and kitchen sanitaryware under the brand ‘i-Born’ following the purchase and transfer of ‘i- Born’ trademark to MSB in September 2023.
Headquarters
No. 5, Jalan Astana 2/Ku2, Bandar Bukit Raja
Klang; Selangor;
Postal Code: 41050
Contact Details: Purchase the Sorento Capital Berhad report to view the information.
Website: http://www.sorentocapital.com/
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