The Swatch Group (Malaysia) Sdn. Bhd. (Malaysia)

The Swatch Group (Malaysia) Sdn. Bhd. is the Malaysian operating subsidiary of The Swatch Group Ltd., a Switzerland-based global leader in the design, manufacture and distribution of finished watches, jewelry, watch movements and related components. The company's activities in Malaysia primarily focus on the marketing, distribution and retail management of a broad portfolio of internationally recognized watch and jewelry brands spanning multiple price segments. These include prestige and luxury brands such as Omega, Longines, Rado, Tissot and Breguet, as well as mid-range and entry-level brands including Swatch, Certina, Mido, Hamilton and Calvin Klein Watches. Through its Malaysian presence, the company supports both wholesale distribution and branded retail operations, supplying authorized retailers, boutiques and duty-free channels nationwide. The Swatch Group's operations are supported by the group's vertically integrated manufacturing capabilities, which encompass movement production, component manufacturing and research and development in Switzerland. In Malaysia, the company's positioning is centered on brand stewardship, market penetration across diverse consumer segments and alignment with global brand strategies, reinforcing its role as a key participant in the premium and mass-market watch industry within the domestic retail landscape.