Uni-Charm Corporation Sdn. Bhd. (Malaysia)

Uni-Charm Corporation Sdn. Bhd. is the Malaysia distribution and brand operating company within Unicharm's consumer products group, engaged in marketing and distribution of personal care and hygiene products across multiple categories. The company's portfolio in Malaysia spans baby care, feminine care, adult incontinence/wellness care, and related household hygiene segments, with brand families presented through dedicated local brand sites and consumer engagement platforms. Key brands marketed in Malaysia include MamyPoko (baby diapers and baby care), Sofy (feminine hygiene), Lifree (adult incontinence), as well as additional Unicharm-associated personal and household care offerings referenced through the Malaysia brand platform. The business model emphasizes brand-led consumer packaged goods (CPG) execution, incorporating product education, consumer marketing, retail distribution management, and customer feedback channels to support continuous improvement and service responsiveness. Geographically, Uni-Charm's reach is oriented to the Malaysian market with nationwide consumer availability through established retail channels and distributor relationships, supported by corporate functions and stakeholder programs. Strategically, the company positions itself around delivering “better life” outcomes through trusted hygiene solutions, focusing on brand equity development, category expansion, consumer insight-driven innovation, and sustainability-aligned initiatives that support responsible operations and community engagement in Malaysia.