Yee Lee Marketing Sdn. Bhd. (Malaysia)

Yee Lee Marketing Sdn. Bhd. is a Malaysia-based consumer goods distribution and marketing company forming a core operating arm of the Yee Lee Group. The company is principally engaged in the nationwide distribution, marketing, and in-market execution of fast-moving consumer goods across household, personal care, hygiene, and baby care categories. Its portfolio encompasses a wide range of established international and regional brands, including Kotex, Drypers, Huggies, Vinda, and other everyday consumer staples. Yee Lee Marketing operates an extensive distribution network covering Peninsular Malaysia and East Malaysia, supported by strategically located warehouses, logistics infrastructure, and a large field sales force servicing modern trade, traditional trade, and wholesale channels. Key assets include long-standing principal relationships, advanced logistics capabilities, and deep market knowledge of Malaysia's retail landscape. Strategically, the company positions itself as a leading FMCG distribution partner focused on scale, execution excellence, brand stewardship, and sustained consumer reach across diverse retail formats.