Fresh N Famous Foods Inc (Philippines)

Fresh N' Famous Foods Inc is a Philippine quick-service restaurant company and a subsidiary of Jollibee Foods Corporation, responsible for managing several of the group's key restaurant brands, notably Chowking, Greenwich, and associated bakery and dessert concepts. The company operates and franchises limited-service restaurants that collectively cover Chinese-Filipino fast food, pizza and pasta, and bakeshop categories. Through the Chowking brand, Fresh N' Famous offers Chinese-Filipino dishes such as noodle soups, dim sum, rice meals, and desserts; through Greenwich, it operates pizza and pasta restaurants targeting barkada and family dining; and through aligned concepts it participates in the bakery and cake segment. Its operations include brand management, menu development, commissary and supply chain management, restaurant operations support, and franchising services for both domestic and selected international locations. The company is headquartered in Ortigas Center, Pasig City, and supports a nationwide network of company-owned and franchised outlets in malls, stand-alone sites, and high-traffic commercial locations, with international presence for certain brands in markets with large Filipino communities. Strategically, Fresh N' Famous Foods positions its portfolio as complementary to the flagship Jollibee brand, targeting distinct eating occasions and cuisine preferences while leveraging shared group capabilities in marketing, real estate, supply chain, and digital ordering platforms. Its focus is on sustained brand relevance, operational efficiency, menu innovation, and expansion through franchising and new store formats.