Hard Discount Philippines Inc operates the Miniso retail chain in the Philippines under a franchise agreement. The company manages store operations, merchandising, procurement, logistics, and brand marketing for Miniso's lifestyle and value-driven product lines. Miniso offers home goods, stationery, electronics accessories, cosmetics, personal care items, toys, and seasonal products positioned at affordable price points with rapid product turnover. The company maintains stores in major malls and commercial centers across the country, supported by centralized warehousing and distribution. Strategically, Hard Discount Philippines Inc focuses on expanding store presence, strengthening merchandise assortment, optimizing supply-chain efficiency, and maintaining Miniso's value-focused retail model to attract young and budget-conscious consumers.
Legal Address
B1 L13 & 14 Southwoods Industrial Park, Brgy. Mabuhay Carmona City, Cavite
Carmona; Cavite;
Postal Code: 4116
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Website: http://www.dali.ph
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