Honda Cars Phils. Inc. (Philippines)

Honda Cars Philippines Inc. (HCPI) is the Philippine automotive subsidiary of Honda Motor Co., Ltd., responsible for the importation, assembly, marketing, and distribution of Honda automobiles in the country. Established in 1990 and headquartered in Santa Rosa, Laguna, with facilities in the Laguna Technopark, the company manages a portfolio of passenger cars, multipurpose vehicles, sport utility vehicles, and crossovers that includes subcompact and compact sedans, hatchbacks, and family-oriented models. HCPI's operations encompass product planning, distribution logistics, local assembly and value-added processes for selected models, nationwide dealer network management, and after-sales services such as maintenance, repair, body and paint, and genuine parts supply. The company sells vehicles through a network of franchised dealerships and service centers strategically located across Metro Manila and major provincial cities, supported by financing partnerships with banks and captive finance providers. In the Philippine market, Honda is positioned as a brand associated with engineering quality, fuel efficiency, safety, and advanced technology, offering features such as Honda Sensing driver-assist systems and environmentally efficient powertrains on key models. Strategically, Honda Cars Philippines seeks to maintain a strong position in the passenger-car segment by focusing on continuous model upgrades, safety and emissions performance, enhanced customer experience at dealerships, and expansion of its sales and service footprint, while aligning local operations with Honda's global sustainability and electrification direction.