International Toyworld Inc is a Philippine retail and distribution company operating in the toys and children's merchandise industry. It is the corporate entity behind the Toy Kingdom brand and forms part of the SM Group. The company manages full-line Toy Kingdom stores and Toy Kingdom Express counters in The SM Store. Its retail assortment includes toys, games, collectibles, educational products, baby items, and hobby merchandise sourced from global and local suppliers. The company operates mall-based stores nationwide, supported by centralized warehousing, merchandising, and logistics. Key assets include its strong supplier relationships, brand equity, and integration within the SM retail ecosystem. Strategically, International Toyworld Inc positions Toy Kingdom as one of the largest toy-store chains in Southeast Asia, focusing on experiential retail environments, category breadth, and omnichannel expansion to meet the needs of Filipino families.
Legal Address
SM Investments Building, Aurora Boulevard, corner Araneta Avenue, Quezon City
Quezon City; National Capital Region;
Postal Code: 1100
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