Robinsons Handyman Inc (Philippines)

Robinsons Handyman Inc operates the Handyman Do it Best hardware and home improvement chain in the Philippines and is part of Robinsons Retail Holdings' portfolio of specialty retail formats. Since opening its first store in 1994, the company has grown into one of the leading hardware and home improvement retailers in the country, with a nationwide network of mall-based outlets located in Robinsons Malls and other major shopping centers. Handyman stores offer a wide assortment of products including construction and building materials, lumber and plywood, tools and power tools, electrical and lighting supplies, plumbing fixtures and accessories, paints and coatings, adhesives and sealants, automotive and motorcycle accessories, garden and outdoor living items, household organization and storage solutions, and selected pet and home lifestyle merchandise. In 2001, Handyman became a member of the U.S.-based Do it Best Corporation cooperative, which strengthened its sourcing capabilities, private-brand offerings, and access to international hardware assortments while maintaining a merchandising strategy adapted to Filipino DIY enthusiasts, homeowners, contractors, and small businesses. Robinsons Handyman Inc combines retail sales with sub-leasing arrangements in some locations, and leverages Robinsons Retail's shared services in merchandising, logistics, IT, and customer loyalty programs to enhance efficiency and customer engagement. The chain's strategic focus is to be a convenient, value-for-money destination for home improvement and maintenance needs by continuously expanding its assortment, improving in-store service and project advisory support, and optimizing its footprint in both mature urban centers and emerging provincial markets.